Marin bike share attracts sponsors without a station in the ground
July 9, 2014 3 Comments
Over a year ago I reported that Marin was pondering a bike share program of its own, whether as a branch of Bay Area Bike Share (BABS) or as its own independent system. Though the initial study (performed by Alta) had some problems with stop location, overall TAM was optimistic and continued to press forward.
As it turns out, at least when it came to sponsorship, they weren’t optimistic enough.
The 2013 study predicted that the initial system, a pilot area between Larkspur Ferry Terminal and downtown San Rafael, would raise just $10,000 worth of private sponsorships, enough to express support but not enough to add serious funding to the system. As of June, the system – without a station in existence – has $247,000 worth of sponsorship pledges.
The sponsors aren’t just the typical bike shops or downtown businesses either. Bon Air Center, the huge Greenbrae strip mall, pledged $20,000, enough for a station of its own. Marin General Hospital pledged $40,000, enough for two stations. United Markets and Woodlands Markets both pledged another $20,000, and Emeryville’s Clif Bar pledged $40,000. Others pledged, too, but this gives a picture of the kind of support received.
This level of enthusiasm is a great sign for the proposed system. While Marin County Bike Share likely won’t ever get the level of daily trips per bike as Minneapolis or DC, it lends hope that bike-hungry Marin will outperform Alta’s fairly low use estimates. Such a concrete show of local support, too, will likely be helpful now that TAM has grant applications in for regional, state, and federal funding for the system.
Update: If you’re really curious about what’s going on with bike share, you can read from PDF-page 199 of the last TAM Board agenda packet.